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Helen Announcement Feature: A great tool for schools to keep parents updated

Helen Announcement Feature: A great tool for schools to keep parents updated


Announcements are an undetachable part of school communication. Schools need to keep their customers well-informed. Parents also want to receive timely updates from education institutions. However, phone or emails are outdated. Instead, Helen Announcement Feature is a great tool for schools to keep parents updated.

Helen Announcement Feature is more effective than emails and phone calls

Helen Solution vs. Emails

In most schools, to send official announcements to parents, emails are in use. However, they are inefficient for some reasons. 

  • Firstly, people tend to check inboxes regularly only on their working emails. For emails with personal use like the ones in your school database, the customers do not open so often.
  • Emails are likely to fall into the Spam folder and parents might miss your important announcement 
  • Email automation requires time and human resources to design. Besides, the software costs you hundreds of dollars per month. 

In contrast, Helen Announcement Solution helps your notifications reach almost all audiences via mobile app at zero cost. It is also more convenient for both senders and receivers. 

Helen Solution vs. Phone call/ SMS

Phone calls and SMS are other 2 common channels for school admins to spread their announcements. However, these channels are:

  • Costly: Imagine how costly it is to send thousands of SMS or make hundreds of phone calls. 
  • Inefficient: You can not make a phone call to every single parent. Besides, if the customers are going on a business trip in a foreign country, you might not be able to reach them.

Instead of costly calls or SMS, sending announcements via Helen Mobile App is free of charge. The messages will reach a large audience regardless of all geographical barriers. 

4 superior capabilities of Helen Announcement Feature 

Send notifications directly and free of charge via Helen mobile app

Helen Announcement Feature enables school admins to send notifications free and directly to customers via Helen Parent Mobile Apps. 

School staff can easily create messages on their Management System, then submit them to school managers for online approval. After that, they just need to click a button and the news or updates will automatically be sent to parents. 

Image: Parents check notifications at home, source from Freepik

A push notification instantly appears on parents’ mobile devices. They can receive the message no matter where they are, even from foreign countries. As people spend much time checking their phones, a push notification will be ideal to draw their attention. Unlike emails, which easily fall into Spam, or phone calls, SMS, which are costly, announcing via Helen Mobile App is more efficient. 

At the end of the day, your message is highly likely to reach all audiences at zero cost.

Deliver announcements to both mass and customized audience group

Another outstanding capability of Helen Announcement is that it enables users to create different audience groups.

In school management, you often need to send the news to all customers. But there are also cases in which you need to deliver messages to a small number of parents. For example, a Covid-19 update or a Happy New Year announcement is for everyone. But for a tuition fee deadline reminder or a painting class notification, you might prefer not to bother irrelevant stakeholders.

Image: School sends different annoucements to different groups, source from Freepik

Understanding such a need, Helen has incorporated the ability to create a customized audience into our feature. This allows for easier management and better personalization, as well as maximizes your customer experience. 

Allow for follow-up events within 1 portal

Helen Solution can do more than just sending out notifications. It enables users to take follow-up actions as soon as they receive the announcement, within 1 application. 

Schools can decide and change the settings so that they can redirect customers to a follow-up event. For example, as soon as parents click on the push notification, they will be automatically redirected to an activity registration form. 

Image: Receiving notifications via mobile app, source by Freepik

This feature is unavailable even in email automation. Opening emails, parents still need to find and click the link themselves. However, thanks to automation in Helen Feature, the customer experience is more smooth. As a result, their satisfaction increases.

Besides, this also leads to a higher conversion rate for schools. For instance, if parents receive notification of interesting activity, they are more likely to finish the registration right away! 

Help cope with urgent situations

With instant notifications, Helen Announcement Feature makes it easier for schools and parents to deal with urgent problems on time. 

Schools can promptly update parents in case of an emergency at school. Upon being notified, parents can take action or contact the teachers or school admins for advice, using their mobile app. 

For example, when a child is sick, their parents will be timely informed. They can directly chat with school admins or teachers to keep updated about the kid’s health. And if things get worse, they can decide to take him or her to a nearby hospital. 

Conclusion

Helen Announcement Feature is a powerful tool for schools to inform, update and connect with parents. It improves the reach, increases conversion rate, and lifts customer satisfaction.

If you are looking for a centralized digital solution to keep parents timely and fully updated, connect us at: https://helen.edu.vn/contact-us/

We have worked with different international schools including AIS, VAS, SSIS, BIS Hanoi. You can also learn more about the Helen team here: https://helen.edu.vn/about/

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